Digital advertising services
Plug-in specialises in running affordable yet powerful paid social media and PPC campaigns.
Digital advertising is scary. There are a tonne of acronyms that feel like they’re designed purely to confuse you (PPC, ROAS, SEM - here’s looking at you!), then there’s all this pixel malarky. That’s before you even get to writing the adverts themselves. Suddenly, you’re faced with a blank screen and a blinking cursor, but no idea on what to write. You know what your offer is, but you’re not sure how to fit it all into a 30-character headline. All this, and you’ve still got to do your day job!
While the likes of Google and Facebook have made advertising much more accessible in recent years, there’s still a science to running successful ads. Ads that feel so seamless, they’re almost generating leads on autopilot. Behind every successful advertising campaign is a raft of hard work and strategy, from the targeting, to the creatives and the messaging. And if marketing isn’t your day job, or advertising isn’t in your skillset, then coming up with a successful strategy is tough.
That’s where Plug:in comes in. Work with us and you’ll be partnering up with our years of experience when it comes to advertising campaigns. We’ll create a strategy and run the ads for you, removing the hassle of promoting your business, so you can concentrate on your sales.
Here’s how we can help
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Don’t underestimate the power of social media. Depending on your goals, we’ll choose the best platform(s) to advertise your offering, tapping into huge in-market audiences to find your ideal customers. We’ll create a series of highly targeted yet creative ads that are designed to generate qualified traffic and leads within your budget. We can even run ads to engage with your existing customers. Plug in and work with us on your Facebook, Instagram, Twitter, LinkedIn and YouTube advertising campaigns!
Through the power of the pixel, we can retarget audiences that left your site without converting with another set of highly tailored ads that’ll encourage them to come back for more. Remarketing is so powerful when done right!
Ideal for… converting audiences who visited your site but didn’t do anything about it… yet!
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Whether you’ve got an existing PPC (pay per click) campaign that’s not performing well, or brand new to paid search, we’ll work with your goals to develop a solid advertising campaign to find relevant leads on Google and/or Bing. We’ll focus on the right keyword strategy, create a series of click-worthy ads and choose the right bidding strategy to maximise your budget.
Ideal for… getting immediate exposure in the search results by users who are looking for a service like yours.
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We’ll plug into the display networks to show your products and services off on highly relevant websites. Display ads are great for getting your business out there to a massive audience. Leave the creatives and the targeting to us, so you can concentrate on converting the leads that come into your website.
Ideal for… visually promoting your inventory to a highly targeted audience.
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Through the power of the pixel, we can retarget audiences that left your site without converting with another set of highly tailored ads that’ll encourage them to come back for more. Remarketing is so powerful when done right!
Ideal for… converting audiences who visited your site but didn’t do anything about it… yet!
The platforms we use to create real results
Google Ads
Grow your audience.
We know how hard it can be for small and medium sized businesses to grow. Whatever it is, the way you tell your story online can make all the difference. If you don’t have a concrete strategy and resource in place you can easily fall behind more savvy competitors. We can be there for you throughout your journey. Whether this is all new to you, or if you just need some plugin resource and support.